May 28th, 2025.


 
This July marks a significant milestone for Yamaha in the UK as the brand celebrates 70 years of being a trusted partner to farmers, leisure riders, and sports enthusiasts across the country. Since its inception in the UK, Yamaha has consistently delivered high-quality, reliable, and innovative All-Terrain Vehicles, earning the loyalty of generations.

To commemorate this anniversary, Yamaha ATV UK is launching its #ByYourSide campaign, highlighting its enduring commitment to its diverse customer base. For decades, Yamaha ATVs have been more than just machines; they've been integral to the daily lives and passions of countless individuals. From the demanding tasks on farms to the exhilarating adventures on trails and the competitive edge on racetracks, Yamaha ATVs have consistently proven their capability and dependability. The #ByYourSide campaign aims to underscore this unwavering support and celebrate the strong relationships built with customers over the years.

This milestone is further amplified by the positive experiences shared by Yamaha’s dedicated dealer network and loyal customers. Their testimonials speak volumes about the brand’s enduring quality and the strong partnerships forged.

'The Kodiak 450s are our right-hand men! They do everything for us and with us… There's are plenty of places around here you just couldn’t reach with a 4X4, so a reliable ATV is a necessity for our day-to-day operations. They truly are by our side every step of the way." This quote from a Mid-Wales farmer perfectly encapsulates the crucial role Yamaha ATVs play in the agricultural sector, providing reliable support in demanding environments.


The leisure riding community also echoes this sentiment. Riding my Yamaha at races across the country has given me so much more than just the thrill of competition. It's a fantastic way to spend time with my dad and grandad, and the whole racing community feels like an extended family. My Yamaha has been right there with me, creating incredible experiences and memories.'

Celebrating seven decades of partnership, Yamaha UK expresses its sincere gratitude to its customers and looks forward to many more years of shared adventures and continued support.

www.yamaha-motor.eu