October 20th, 2025.



CFMOTO UK has officially overtaken Honda to become the best-selling ATV and UTV brand in the UK, according to official registration data published by the Agricultural Engineers Association (AEA).

The latest industry figures, covering the period from August 2023 to September 2024, show that more farmers, landowners, gamekeepers and riders chose CFMOTO machines than any other brand, ending Honda’s long run at the top of the UK ATV and UTV market.

“This is a huge moment for CFMOTO in the UK,” said Harry Hinkley, Director of Quadzilla Ltd (the UK & Ireland distributor of CFMOTO), “Honda has been the number one brand for as long as any of us can remember, so overtaking them is something we are incredibly proud of. What makes it even more special is that this success has come from listening to what our customers want and delivering machines that work hard, perform brilliantly and offer unbeatable value. This is not just our win, it belongs to our dealers, our customers and everyone who believed in us.”

This achievement has been years in the making, the result of long-term commitment, product development and strong relationships built across the CFMOTO dealer network. Dealers across the UK have backed the brand from the beginning, confident in the quality of the products and in the support behind them. Together, they’ve built a reputation for reliability, value and customer care that has now helped drive CFMOTO to the top of the UK market.

This marks a major shift in the UK ATV and UTV market, with CFMOTO’s growth driven by its expanding range of dependable machines built for real agricultural work. Popular models such as the CFORCE 450/520, CFORCE 625, UFORCE 600 and U10 Pro Highland have become trusted workmates on farms, estates and smallholdings across the country.

“This result proves what we and our dealers have known for a long time,” added Hinkley. “CFMOTO offers outstanding quality and value, and now the data backs that up. More people chose CFMOTO than any other brand, and we are just getting started.”

For more information about CFMOTO’s range of ATVs and UTVs, visit www.cfmoto.co.uk