April 18th, 2024.

First established in 2014, ABA Groundcare, based in Tiverton in Devon celebrates ten years of selling Yamaha’s ATV range this April. Jamie Hutchings initially set up the business following dealer changes in the area and was awarded the franchise in 2014. With a strong background selling the brand for a previous dealer, it was a no-brainer for Jamie to continue with a brand he knew and was respected in the area: “Yamaha UK was forthcoming in working with me, it felt like the team there saw the opportunity to keep growing the brand in the area. We have gone from being one of the youngest dealers to now one of the older ones.”

When the partnership first began, ABA Groundcare sold up to 20 ATVs per year, now the company sells over 85 units into the surrounding area. ABA Groundcare took on a bigger area in recent years following the purchase of Hayes Garden Machinery at the end of 2023. The business now operates from two locations: Tiverton, Devon and Dorchester, Dorset. “Yamaha holds a strong reputation in the area, and we will support any potential customers but most of our ATVs go to the farming community. We are confident in the brand from the product point of view but also from the back-up and after sales support we receive from Yamaha UK themselves,” explained Jamie.

Gareth Sloane, Manager, Power Products, Yamaha UK added: "We at Yamaha ATV UK are delighted to have been in partnership with ABA Groundcare for the past ten years. Jamie and his team have consistently demonstrated a deep understanding of the needs of their customers and a true passion for the Yamaha brand. Their dedication to providing exceptional service and expertise has been instrumental in the continued growth and success of Yamaha ATVs in the southwest region. We look forward to many more years of this successful partnership." 

Celebrations will continue at the company’s open day this Saturday, the 20th of April. 

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